WHY ASTREA

Get Ahead of Your Competition with Astrea's Industry-Leading Market Research

 

React Faster Than Your Competitors With Our Two-Times Faster Delivery Timelines

 

Elevate Your Promotional Strategy With Our Extensive Range of Promo Mechanics

 
 
 
 
 

Get Ahead of Your Competition with Astrea's Industry-Leading Market Research

Astrea is the top choice for CPG businesses looking to optimize revenue growth, thanks to our differentiated approach. Unlike our competitors, we deliver frameworks that provide actual portfolio and pricing recommendations based on discrete choice models, including price elasticities and promo effectiveness estimates. Our approach is a departure from traditional methods that often show a disconnect between portfolio and price/promo activation, leading to non-realistic conclusions.

React Faster Than Your Competitors With Our Two-Times Faster Delivery Timelines

Astrea delivers results significantly faster than many of our competitors. For a price and portfolio optimization project, we provide results within just three weeks after study inputs are locked down, compared to the six to eight weeks offered by other companies. And once we've worked together before, our delivery time is even faster.

Elevate Your Promotional Strategy With Our Extensive Range of Promo Mechanics

Astrea's extensive range of promotional mechanics allows clients to assess the effectiveness of various promotional strategies and determine the most suitable one for their business.

Unlike competitors who tend to confine their assessments to temporary price reductions only, Astrea enables clients to explore a broader range of promotional approaches. This helps clients make more informed decisions and gives them a competitive advantage in the market.

HOW IT WORKS

Stay Ahead of the Competition with Astrea's Custom Market Research Process

When it comes to optimizing product offerings, market research is essential. Astrea's approach to market research is simple but powerful. With our custom, in-house research process, Astrea helps clients identify opportunities and make data-driven decisions.

We collaborate with you to identify your key business questions and determine the best approach to answer them.
 
We take qualified consumers on virtual exercises to gather data on their preferences and behaviors.
 
Using predictive choice-based models, we estimate consumer preferences such as switching behavior, elasticities, and more.
 
If you're looking to optimize your product offerings and stay ahead of the competition, Astrea's market research process can help you do just that.
 
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ABOUT US

Revolutionize Your Business with Astrea
 

Unlocking the Power of Market Research for Your Brand's Growth
 

Precision, Innovation, and Expertise
 

Collaborative Consulting

Revolutionize Your Business with Astrea

Enter a new world of innovation and growth with Astrea, a strategic partner for businesses in the consumer-packaged goods (CPG) industries. At Astrea, we offer a comprehensive suite of services focusing on revenue growth management, insights, marketing, and sales.

Our team of skilled researchers and analysts is acutely aware of the intricacies of brand portfolio management and optimizing revenue growth. To ensure that we meet our client's needs, we provide an array of market research and consulting services tailored to their specific objectives. We take pride in our data-driven approach, which leverages our experience to deliver insightful and customized solutions to our clients.

Unlocking the Power of Market Research for Your Brand's Growth

Our market research approach uses surveys to test products or ideas with a highly qualified sample of respondents. The answers provided in the surveys are then analyzed using discrete choice models and AI algorithms to produce the precise results needed to answer our client's questions. Our market research and consulting services enable our clients to make informed decisions about their brand strategy, including product launches, pricing, market share, and portfolio optimization.

After conducting our research and analysis, we present the results in PowerPoint and Google Sheets, ensuring the information is visually appealing and easy to understand. Our comprehensive and actionable reports provide clear and concise insights that can be implemented immediately.

Precision, Innovation, and Expertise

At Astrea, we highly value our rigorous research methodologies and unwavering attention to detail. Our team of experts has extensive experience in market research and consulting, and we are constantly striving to stay up to date with the latest industry trends and best practices. Our cutting-edge technology and data analytics tools enable us to provide our clients with real-time insights and analysis.

Collaborative Consulting

Our passion is centered around the success of our clients. We firmly believe that their achievements and successes directly reflect our own. Our exceptional customer service and support throughout the research and consulting process are unparalleled. We work closely with our clients to ensure that our insights and recommendations are translated into tangible business outcomes and results.

Don't wait to start making data-driven decisions. Contact Astrea today, and let us help you optimize your brand portfolio and achieve your revenue growth goals.